The site promised an environment where
Build your ultimate Code Warrior in the Chop Shop, a hi-tech garage full of weapons, robot parts, and paints...
Earn coding credits for match and challenge completion to spend in the Chop Shop
Compete against your Facebook friends with a large arsenal of weapons and in four awesome arenas"
As I scrolled on the site, the welcome message was replaced with this graphic to ENTER the site
I can't be the only one who feels that the message here is similar to the message that women face in the military. "The is a combat zone - no women allowed".
I think what bothered me even more was that the site was being marketed to schools complete with a teacher pack for classroom implementation. The marketing department even included a review from an elementary school
"We have been using Code Warriors in school as a way to deliver an element of our computing curriculum. It has been one of the most engaging tools we use to teach .."
Thankfully there are plenty of other options for computing curriculum that understands the barriers for women and girls to feel welcomed into the field of computer science. But I found it interesting that in a world where organizations like NAPE (National Alliance for Partnerships in Equity) are offering training in the impact of mirco-messaging as a strategy to increasing the number of girls and women in STEM, that there are still plenty of messages that are NOT so MICRO telling girls that coding is NOT for them.